In the past setting up a display booth at a trade show or convention was a huge and unpleasant task. Trade show displays were large and bulky, and involved carrying multiple pieces to the exhibit hall in bulky, heavy transport cases. For the marketing staff in charge of setting up this huge, old-fashioned trade show display, being asked to represent their company at a convention was an assignment that no one volunteered for.
Fortunately for sales and marketing departments everywhere, the bulky carrying case is a thing of the past. Today’s technology makes setting up a trade show exhibit booth a simple project that can be completed by a small staff in a short period of time. Exhibitors don’t have to sacrifice color and style for convenience, today’s pop up booths and pop up displays feature full graphic mural panels yet can be transported easily in a small airline-friendly travel case. With the ever-increasing baggage fees charged by airlines, this is no small factor for a company to consider when designing their trade show booth. Why spend hundreds of dollars to transport a heavy case when a pop up booth can be transported easily as a lightweight piece of traditional luggage.
When the trade show team arrives at the event, pop-up technology makes it simple for them to assemble their booth so quickly it will make all the other exhibitors turn green with envy. Imagine arriving at an exhibit hall, setting up an entire trade show booth, and still having time to go out and network with clients in the evening. A pop up display makes this possible for companies of any size.
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