What are QR Codes?

Basic information on QR codes and how they work

google qr

A QR code (abbreviated from Quick Response code) is a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. More recently, the system has become popular outside of the industry due to its fast readability and comparatively large storage capacity. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Created by Toyota subsidiary Denso Wave in 1994 to track vehicles during the manufacturing process, the QR code is one of the most popular types of two-dimensional barcodes. It was designed to allow its contents to be decoded at high speed.

The technology has seen frequent use in Japan; the United Kingdom is the seventh-largest national consumer of QR codes.

For more information on this article, please go to:http://en.wikipedia.org/wiki/QR_code

google qr

How QR's Can Help Your Business

If you’re not yet familiar with QR codes, they’re similar to the barcodes used by retailers to track inventory and price products at the point of sale. The key difference between the two is the amount of data they can hold or share.

Bar codes are linear one-dimensional codes and can only hold up to 20 numerical digits, whereas QR codes are two-dimensional (2D) matrix barcodes that can hold thousands of alphanumeric characters of information. Their ability to hold more information and their ease of use makes them practical for small businesses.

When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web; activate a number of phone functions including email, IM and SMS; and connect the mobile device to a web browser.

Any of these desired functions are easily achieved by properly creating your QR code. It’s a simple process of entering the appropriate data into the QR code generator, described below, and it all takes just a few minutes.

The ability of QR codes to connect people with each other and to multimedia digital content is very useful for businesses and consumers alike.

For more information about this article, please go to: http://www.socialmediaexaminer.com.

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How DisplayStar Can Help

Would you like one of these QR codes printed on your banner stand or pop up booth? If you have a web address you'd like to direct people to, DisplayStar can generate and incorporate a QR into your artwork.

When uploading artwork, just make an extra note that says "QR:www.mysite.com" and we'll work with you so it's placed and sized correctly.