Pop-Up Displays: Features and Benefits - Part 2
Like other trade show display equipment, there are many different types of pop-up stands. Some of the most popular and their purposes are listed below:
• Tabletop display: The tabletop display is one of the smallest types of displays as it is designed to fit on an exhibition booth table. Little to no setup is required. As visitors pass by a booth, a tabletop display can be quite eye-catching as they come in different shapes and printed graphics can be easily attached to their frames.
• 8-foot pop up display: The 8-foot pop up display is a popular trade fair item. As it is bigger in size, setting up an 8-foot pop up display can take a bit longer than setting up a tabletop display, but it is still designed to be easily assembled. These displays are often used as a faux back wall, or backdrop, in the booth area. The 8-foot pop up is also still small enough that it can be used as a tabletop display, if needed, depending on the size of the table. Graphics can be printed onto mural-like panels for a seamless appearance or onto multiple panels that must be precisely aligned to construct the overall graphic.
• 10-foot pop up display systems: Companies use 10-foot pop up display systems to really make a statement. The features are very much the same as the 8-foot pop display and often the carrying case can be converted into a podium once the display has been assembled. The main advantage with 10-foot pop up display systems is that an exhibitor is given even more area to showcase a well designed graphic display. These display systems can also come in curved designs to make even more impact when set up as a back wall or to stand out from a row of booths.
• 20-foot pop up display: The 20-foot pop up display is really ideal for larger booths or when an exhibitor plans on being one of the main attractions at an exposition. These display systems usually come with spotlights that can be attached to the top of the frame. Often 20-foot pop up displays may require two carrying cases, both of which can usually be converted into podiums.
• Gull wing display: The gull wing display is also for larger booths and is often categorized with 20-foot pop up displays. The gull wing display features two curved frames which create a winged-looking design which adds more flair to any exhibition.
• Serpentine pop up display: Like the gull wing display, the serpentine pop up display mainly offers flair in addition to usual 20-foot pop up display features. The serpentine pop up display features a curved frame which creates an “S” looking design once assembled.
• Pop up banner: Pop up banners are a type of pop up usually showcasing a company’s logo or motto as a large graphic display. A 20-foot pop up banner can be used to attract attention at trade fairs or outside a store for an event like a grand opening. Pop up banners can come in different shapes and materials. A 20-foot pop up banner is most often rectangular in shape and is retractable for easy storage. Businesses can use a 20-foot pop up banner to compliment smaller graphic display materials or to draw attention to their area in a row of booths.
Use of a pop-up display can be very advantageous for any business. Standing out from other booths at trade fairs and other events must always be a priority for companies and use of a well developed graphic display is the best way to achieve this. Obtaining larger booths may not always be possible at events, so having the right kind of display equipment is crucial. Smaller pop up equipment can make a professional statement and add to any sized exhibit area but larger display equipment used as a back wall for an impactful presentation can make all the difference in being just another company or being “THE” company that everyone remembers.
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