Provide your customers the resources they need to enjoy a more successful trade show experience. Based on our years of experience in the industry and covering everything from display design to after-show strategies, these articles allow you to offer your customers information vital to getting the most out of their trade show presence.

• • Portable vs. Permanent Displays - Is it Really a Choice of Either/Or?
• • Designing Your Booth - Build it (Right), and They Will Come
• • How to Choose an Ad Agency (and why bigger isn’t always better)
• • The Color Effect - What Different Colors Say About Your Brand
• • Localizing for Cultural Differences - What to Do When You're Not in Kansas Anymore
• • Planning a Greener Event
• • Creating a Trade Show Game Plan - Guidelines for a Winning Trade Show Strategy

• • Booth Behavior - Do’s and don’ts for a Better Trade Show Experience
• • How to Generate Leads on the Floor: Converting Foot Traffic to Potential Customers
• • Let There Be Lights: Basic Lighting for Successful Displays

• • Seven Successful Trade Show Follow-up Strategies
• • Six Ways to Refresh Your Trade Show Display