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|Pop Up Trade Show Booths|
The goal of any trade booth at a trade show is to get attention. Pop up trade show booths are a good way to draw attention to your particular booth. You can have the best sales pitch in the world, but if you cannot attract an audience there is no point.
|Pop Up Trade Show Booths - Part 2|
|Pop Up Trade Show Booths - Part 3|
|Pop Up Trade Show Displays|
Pop up trade show displays are the perfect solutions for any trade show you participate in. These bold and easy-setup trade show booths are customizable to suit your company theme logo, and products, and they are all priced far below some of the more complex displays on the market. If you are looking for a way to steal all of the attention at your next trade show, look no further than a pop up.
|Pop Up Trade Show Displays 2|
Pop Up Trade Show Displays - Part 2
Designing a Trade Show Booth
|Pop Up Trade Show Displays 3|
Pop Up Trade Show Displays - Part 3
Prices for Trade Show Displays
|Pop Up Trade Show Exhibits|
In the past setting up a display booth at a trade show or convention was a huge and unpleasant task. Trade show displays were large and bulky, and involved carrying multiple pieces to the exhibit hall in bulky, heavy transport cases. For the marketing staff in charge of setting up this huge, old-fashioned trade show display, being asked to represent their company at a convention was an assignment that no one volunteered for.
|Pop Up Trade Show Exhibits Part 2|
Knowing the amount of space provided at the trade show booth is essential to determining what kind of display a team will be able to set up. For small companies with a limited budget, a 10 ft by 10 ft trade show exhibit space is a standard booth size. Because this is such a small area to work with, an exhibitor needs to carefully plan how to make the best use of every inch of space to its best advantage. Displays should have an immediate visual punch. A full 10 ft curved or straight wall can be used to house graphic mural panels advertising your company’s product. For companies that can only send a small staff to do their trade show exhibiting, a pop up display booth can be assembled quickly in a matter of minutes. A group of two or three employees can even set up an entire 10 ft pop up trade show booth by themselves. The secret is the pop up frame which folds easily in a case for travel, but snaps out into a full-sized pop up trades how exhibit booth with minimal labor. Detachable graphics can be mounted on this frame, and quickly a professional-looking display is ready for customers to view.
|Pop Up Trade Show Exhibits Part 3|
Pop up trade show exhibits are not the only advancements in modern convention exhibit styles. Companies can create almost any effect in their trade show pop up booth. For designs that require more than the basic panels incorporated in a traditional trade show pop up display, modular booths can be designed. Modular booths come in several pieces that can be put together right on the display floor. These designs can be designed to serve multiple purposes, from generating display space to integrating a podium for product demonstrations. Pop up display booths can be used in conjunction with modular designs to add more depth to the graphics on the convention display. The more depth and interest a trade show booth can create, the longer the average convention-goer will spend viewing the exhibit. To really capture the imagination and interest of potential clients, trade show booths should incorporate unusual or unexpected elements. A variation on the traditional trade show pop up display booth is a gull-wing shaped display booth. The curved lines of the gull-wing pop up display also help it stand out from a crowd of plain, boring exhibits.
Pop-Up Displays: Features and Benefits
In the world of business, a trade fair or exhibition is a popular place to take advantage of the mass crowds and advertise a business’ services or products. At these events, each exhibitor is provided with a specific area, or booth, to showcase their business or product. As an exhibitor, it can often be a challenge to work within a small area and to communicate the details and features of his/her service within the brief period of time that a visitor will be passing by the booth. Due to this, companies often invest in a variety of display equipment to make the most of their area. One of the most popular types of trade show display equipment is the pop-up display. Pop up displays are mobile units that are easy to transport and easy to set up. As the name implies, pop up displays literally pop up. They often consist of a metal and wire frame with attachable hooks, magnets or Velcro pieces for attaching printed graphics to the frame for presentation.
|Pop-Up Displays - Part 2|
Pop-Up Displays: Features and Benefits - Part 2
Like other trade show display equipment, there are many different types of pop-up stands. Some of the most popular and their purposes are listed below:
|Portable Trade Show Displays|
Participating in conventions, or trade shows, can help you to reach your target market. A standard marketing principal claims that exhibits have three seconds to deliver a message.
The graphic design on your trade show display is literally the first impression at the trade shows. The trade fair exhibit must grab and hold the attention of your audience -- fast.
Unifying themes on the display wall and banner stands is an example of an effective trade show strategy. Another is to create concise graphic displays that instantly communicate your message.
Graphic design on the fabric panels are critical; just as critical are the many advantages of portable displays over other kinds of trade fair strategies.
The Portable Trade Show Display Advantage
For a trade show organizer, one key to a successful convention is preparation. Traditional trade show displays are more difficult to set up, break down, and are less practical for travel than the portable trade show displays. Along with set up items, these highly mobile units can be easily packed and moved in a special display case, which have wheels! For ease of setup, the pop up models, portable panel exhibits, or even the 10-foot pop-up floor model can save any exhibitor valuable time.
Two of the most popular display styles are the tabletop display and the floor display.
Types of Tabletop Displays
A tabletop portable trade show display is light, compact, and seamlessly integrates its graphic panels with the themes of any pop-up trade show displays. For the slow hours, put a table top display on the pedestal counters. This can create creative options for booth arrangements. These pedestals are equally useful for both floor displays and the tabletop trade show display. The company's graphics are usually placed on the fabric panels for maximum visual impact.
For even more ease of use, the tabletop folding displays combine the benefits of lightness and portability with maximum background surface. They are truly a case-to-counter classic, an affordable way to create a presence and attract clientele while staying within a budget. This compact design also leaves enough room in the booth for other items such as a literature rack, or even storage room underneath for cases.
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|Portable Trade Show Displays Part 2|
Portable Trade Show Displays Part 2More Dynamic Pop-Up Displays
If a table is not in your plan, but maximum impact is, the large pop up wall may be your choice. Their sizes can deceive; even the striking 10-foot exhibit is still remarkably easy to set up. What kind of surface your message is delivered on reflects quality; a popular surface is the fabric-covered display. It is a pleasant background to plan a dynamic message to 'leap off' from; with a little planning, it can also lead potential clients right into your literature shelves. The more interaction they have with your booth, the more likely you will enroll them.
A Stunning Display Wall
With the maximum mobility, the 10-foot pop-up floor model has a commanding presence. It is a practical and popular portable trade show display. Floor displays are a viable alternative, in these exhibits, to the tabletop display -- because maximizing every inch of potential space for graphics design at conventions is imperative.
Even so, the graphic panels must be supported by a framework of some kind, whether it is on banner stands, on a fabric-covered display, or on the many varieties of pop-up displays. What they all have in common is that the amount of time saved in setting up the display can be re-allocated to more valuable selling activities.
Literature Rack Strategy
While setting up your graphic design using pop-up models, you can still interact productively with the public by setting up the literature shelves first; it creates that valuable first impression. By becoming approachable as early as possible in the competitive trade show, you can begin a conversation that is likely to continue towards a sale. An astute trade show organizer knows that maximizing every minute, and square inch of exposure, at a trade fair convention means greater ROI.
This is why it is so important to not underestimate the value of a good display case. These cases are light and fast, and provide the exhibitor with a speedy transition from case-to-counter. The sooner the graphic displays on your fabric panels become visible to the public, the more likely your trade show display will be one of the first seen. Many of your competitors at the trade shows will consistently undervalue these critical first minutes, often not using even basic portable panel exhibits, so why not take advantage of them?
This is why portable trade show displays are such a good investment, and they come in so many varieties. From the pop up wall to the 10-foot exhibit, from tool-free pedestal counters to tabletop folding displays, your pop-up trade show displays will provide both maximum exposure of company graphics, and minimum set up hassles for your exhibit.
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|Portable Trade Show Displays Part 3|
Portable Trade Show Displays - - Part 3Trade Show Displays -- Shapes and Sizes.
The best way to start is by deciding whether you want the benefits of a tabletop portable trade show display, or the portable displays that use pedestals, or if you prefer to use the floor displays, especially the impressive 10-foot pop-up floor model!
If the tabletop trade show display is just right for some exhibits, these tabletop displays can also be too small for the larger exhibitor, who will often go the extra mile for the desired exposure. Given the realistic limits of a table top display, it can be practical to go with the 10-foot exhibit instead. Banner stands, and pop-up trade show displays can be a good compromise for an exhibitor who requires that their portable trade show display draw affordable attention at a convention.
Using graphic panels and/or literature shelves can enhance exhibits' ROI.
Portable panel exhibits are pop-up models that effectively display graphics in the competitive convention environment. Graphic displays are presented on eye-catching fabric panels. These fabric-covered display backgrounds can be either full-length portable trade show displays, or the simple table top display.
Communicating a Message
A trade show display with compelling graphic design will do well on a tabletop trade show display. However, the success of a trade show exhibit depends on the ability of the message on the display wall to reach the audience instantly, making case-to-counter setup critical. Cases can be stored underneath, if using the tabletop portable trade show display because of the trade-off between display case storage space and booth space. Even the tabletop folding displays have this option; besides their lightness and lower price, storage at a trade show is another serious consideration when planning what kind of pop-up displays are most appropriate for your conventions.
A trade show organizer can recover lost time at the trade shows, in the early stages of setting up pop-up models and trade show displays. By setting up the literature rack first, the tabletop display can then store the cases underneath. Then, the pop up wall or other pop-up displays at your trade fair will maximize productive time.
Pedestal counters have other advantages, but not storage capacity; tabletop displays are more useful when storage is a priority. Pedestals are simply an elegant way to exhibit any display.
As always, good luck at the convention!
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|Trade Show Booths|
Trade Show Booths: A Perspective
Introduction: The Role of a Trade Show Booth
In a day of ever increasing virtual communication, the trade show retains its importance for what it provides: face-to-face contact. At heart, a trade show provides opportunities for businesses to showcase their products and services to a motivated audience. The high level networking that results is good for both vendors and buyers.
For the vendor exhibiting at a trade show, attendance translates to reaching a large group of potential customers in a very brief amount of time. For the attendees, the show floor is an exciting place to see the latest products, but it is also a place full of stimuli clamoring for attention.
To reach the most people in this busy environment, an exhibitor should recognize and utilize all the tools available to him to create an environment that not only attracts but also welcomes a show visitor. A properly thought out exhibition space creates an appealing and serviceable environment, which in turn provides the best conditions for conducting business. The heart of providing this environment is the trade show booth.
To make the greatest return on renting space at a trade show, exhibitors should create a presence in the trade show venue with an effective display. It is easy to get caught up in the visual and physical qualities of an exhibit design because it needs to have impact and be fresh. However, it is better to think of booth design as the foundation that supports the human interaction that is at the heart of business. A good booth design creates the atmosphere where vendors and customers meet and do business.
The Perfect Sales Meeting
In essence, a trade show exhibit represents the image of a perfect sales meeting in that it has three objectives:
• to attract the customer with a clear and focused message,
• to create the opportunity for staff to engage the customer in a professional manner and convince the customer about the value of the company’s product and services for purchase either now or later
• to leave the customer with a clear and positive image of the company and its mission.
The Elements of a Successful Trade Show Booth: Form and Serviceability
To accomplish these objectives, the exhibit space must be thoughtfully designed around the ideas of form and serviceability. These qualities are interrelated and each must inform the other.
Continued in Part 2 > >
|Trade Show Booths Part 2|
Trade Show Booths: A Perspective, Part 2
• elements of design such as shape, color, and graphics that attract, inform, and engage the customer
• consistency and coherence of the message the exhibit portrays of the company’s identity and offerings
• serviceability to the extent that form enhances the services the presentation offers
• traffic flow through and about the booth
• product displays for ready demonstration and literature racks for accessible information
• accessories such as kiosks, chairs, presentation screens, semi-private negotiating areas, etc accommodate the engagement in an upbeat and comfortable manner
• storage and disposal options to maintain appearance
Properly considered, the form and serviceability of exhibit booths enhance the success of participation in trade shows. No exhibitor should seek is a cheap booth for the sake of being inexpensive–or an expensive one for show. In the end, the best trade show exhibits are ones that project a clear message and accommodate the needs of the company for which they are designed.
Trade Show Booth Options
Trade show exhibits can be completely custom-made or purchased as kits with customized components such as portable panels or screens and a booth wheeled case. Some trade show organizers offer booth rental, and for some businesses, this is an attractive option. Most companies purchase a display from a third party supplier.
Portable panel kits provide for convenient transport to and set up at the show venue. These are available in tabletop sizes or in larger sizes ranging from those with a 10 ft back wall to those with a 20 ft backwall. These assemble with ease and offer replaceable panel displays that can be customized and updated with high impact graphics. The kits often contain lighting, counters, and accessories suited to travel, as well as carpet flooring and a protective carpet bag, all of which pack away into shipping cases. In some kits, the case offers a case to-counter conversion for efficiency.
Modular booth kits of the link-and-panel or pop-up frame type provide the maximum in ease and impact. Link-and-panel kits can be readily customized to accommodate different space requirements. Pop-up displays are very portable with lightweight frames or tension rods that hold fabric into space defining shapes. Such custom modular displays offer endless options and usually fit in a convenient shipping case. New pop-up displays in exciting designs are offered every year. These styles present exhibitors with maximum customization and affordability.
Truss-style kits are a step up in style and impact. They offer more complete and flexible environments to attract and engage customers. The truss frames are visibly attractive and provide the visual counterpoint to lightweight graphic panels and display or work surfaces. Configurations allow for an open environment with multiple access and faces to make the most use of any type of show floor space available. These usually involve freight shipping costs and fees for crews to set up at the venue.
The custom designed booth is the granddaddy of all trade show displays and is the right choice for many companies. Costs are a major consideration, but when considered in light of the business potential some trade shows represent, a custom design may be a well-justified use of marketing resources. Such trade show exhibits involve booth designers and fabrication teams but offer many of the same modular and replaceable components of their humble cousins. What they offer in addition are the signature looks and messages that project a company’s brand forward across the exhibition hall.
Continued in Part 3 > >
|Trade Show Booths Part 3|
Trade Show Booths: A Perspective, Part 3
Accessories are items that would be missed were they not in the booth. Chairs, surfaces, and receptacles for personal items, literature, and refuse are common accessories. Other items that should not be overlooked include signage, booth lights, banner stands, auxiliary pop-ups, and anything else that adds style and serviceability to the booth. Some accessories such as booth furniture are often available for rental by the trade show organizers.
Trade Show Booth Maintenance and Replacement
Because trade show booths represent an investment, they demand care. It is dismaying to open a portable booth at the venue and find it dirty or damaged. To protect the investment, an exhibitor will have the display cleaned and inspected before being tucked away. Similarly, the changeable components will be inventoried so upgrades can be ordered in time for subsequent shows. Changing graphics regularly projects the image of an up-to-date and innovative company.
Used Trade Show Booths
As businesses grow, they often upgrade booth space. When a well-maintained used booth comes to market, it can represent a significant opportunity for a company to realize the full potential value of its investment.
First and Final Words
A trade show display represents an important marketing investment. A company will receive a return on this investment if the choices in booth design invite the professional human interaction at the core of all business relationships.
|Trade Show Displays|
Get Noticed – Trade Show Displays
Trade shows are showcases of the latest products and services that a particular industry has to offer. For a vendor, trades shows are often a critical component of that company’s marketing efforts. For attendees, trade shows, also known as trade fairs, are a means to stay current with products and services they purchase for business or personal use. Trade shows, therefore, are an important nexus for vendors and their clients and customers.
Companies that rent space at trade shows want to receive the greatest possible exposure during the several days of the event. Consequently, prime floor space at trade shows is expensive and obtaining it can be competitive as companies jockey for high profile, high traffic locations. This highlights the fact that visibility and impact in an exhibitor’s trade show presentation are both important in getting the greatest return on the costs involved.
Trade Show Displays: Function
Exhibitors set up trade show displays for two purposes: to have a place to demonstrate their wares and to draw attendees in to inspect those wares. For the first of these, the choice of a display booth will vary depending upon the nature of the wares being shown. This functional aspect is the starting place for any display choice. In some cases, particularly for services or intangibles, a company may have little to physically see or handle and a booth primarily serves as a place to greet and converse with clients. Other companies need a more inclusive space to allow customers to handle product, see demos, be entertained or become informed through visual presentations, and perhaps even place orders. Presentation purposes drive a trade booth’s size and design.
Trade Show Displays: Impact
The second purpose of a trade show display is to attract as many likely customers as possible. Vendors always strive to have different, attractive, and contemporary displays to pique a customer’s interest. Fortunately, today’s wide variety of materials allows for color, graphics, and design to be applied to every aspect of a display booth inexpensively. Most booths allow for interchangeable panels or banners to allow for continual visual variety.
Visual impact is especially important for those floor spaces that are smaller and farther away from the main entrance. Visually appealing signs and materials help bring in customers from all across the fair grounds. Some trade shows allow banners and surfaces to be held high so a company’s logo or advertisement can be seen from afar. Additional, carefully placed signs and graphics may also be allowed elsewhere by trade fair organizers.
Continued on page 2 > >
|Trade Show Displays - Part 2|
|Trade Show Displays: Costs
Cost is not an impediment to having a great trade show display booth. Larger displays with more offerings do tend to be more expensive. Tower trade show displays are very impressive but are also very costly. Such displays add to the image an exhibitor projects and may translate directly into more sales. However, this is not always the case, or it may not generate enough extra sales to offset the additional cost. An exhibitor at trade fairs, trade shows, and exhibitions needs to carefully gauge the likely return on the marketing investment that a display represents.
Determining the appropriate display based on function and impact allows companies to make good decisions about the costs of trade show displays. Many less expensive options offer true value for purchasers in the impact, adaptability, and ease they allow.
Many less expensive set-ups can be leveraged to great effect with powerful graphic panels and color schemes. Impact can also be compounded by careful coordination of different display styles. A fabric wall combined with coordinated banners can give a booth depth and space similar to that provided by expensive tower or panel displays. Similarly multiple pop-up displays can be arranged to define space and place graphics in attractive ways that draw customers in.
Trade Show Displays: The Foundation for Building Relationships
It is always good to remember that the show display is the foundation upon which business relationships start. A well-designed display booth should not only bring customers in but also allow for easy and comfortable interaction between company representatives and customers. This, after all, is the primary reason for trade shows.
Trade Show Displays: Options
Display styles are available for every budget and purpose today. Most displays can easily be adapted for each show with new panels, banners, or pop-up displays. Exhibitors often layer their booths with different display styles to entice customers in for conversation. Common booth display styles are listed below:
The most common display at trade shows, they range in size from tabletop models to 20 feet in width. They are usually constructed of fabric-covered frames that can be easily disassembled for ready portability. Fabrics can be customized with colors and logos.
Tension Fabric Displays:
Modern, easy-to-use, and lightweight, these freestanding tension fabric displays are kings of color and impact. Their frames are made of either folding metal or tension rods.
Tower displays provide a modern environment with high impact. The truss frames allow for a wide variety of forms and options for graphic panels and screens. The structure easily supports additional lights, displays, and cabinets.
Continued on Page 3 > >
|Trade Show Displays - Part 3|
Like panel displays, pop-up displays come in a wide range of sizes. The frames expand quickly and easily and are fit with fabric or graphic coverings.
Hung from above, these overhead banners and customizable displays extend an exhibitor’s visibility and impact. The graphic panels allow for visibility across the fair grounds.
Counters and Cabinets:
Counters and cabinets provide a focal point for meeting and greeting customers. They come in a wide variety of sizes and allow smaller items to be readily displayed or personal items to be safely stowed.
Banner stands are a staple of trade show displays. Very affordable and lightweight, these offer attention-grabbing graphics or color for maximum impact and generally roll up, telescope, or easily disassemble for easy transport.
Table top displays are usually smaller versions of panel, pop-up, or banner styles intended for display on waist-high surfaces. These offer great value with maximum impact at modest prices.
Sign Holders / Displays:
The simplest means to display and offer information to customers, these displays usually entail a support method to hold signs and graphics, often at eye-level.
Printed materials are still an important part of a trade show display. A literature display rack holds an exhibitor’s promotional materials in an attractive and convenient way for customers to peruse and select. Racks can be floor table mounted.
Portability–portable trade show displays are the most common option available and make the most sense for most companies. Exhibitors can travel with the display and set it up themselves. More extensive booths require shipping and erection services, often provided by the fair operators at an additional cost.
Customization–Many companies want a unique look and with custom-designed booths, anything is possible as long as it meets specifications of the trade fair organizers.
Used Trade Show Displays–Many companies choose to replace their display booth styles and put their previous models up for sale. This can be a great opportunity for other companies to upgrade to displays sizes and styles they could not otherwise afford.
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|Trade Show Exhibits|
The Trade Show Marketing Industry
|Trade Show Exhibits Part 2|
|Budget-Friendly Booth Displays
First-time event participants are often surprised at how quickly the cost of custom trade show exhibits can add up. Buying large volumes of high-quality materials for booth displays is often outside the budgets of smaller, newer companies. For this reason, there is a widely-available market for exhibit rentals at significantly lower prices. Some business owners prefer to purchase inexpensive basics such as fabric for backdrops, tables, and pedestals for their products. This rented display option allows for more investment in other components of custom trade show exhibits such as printed banner graphics or video presentations. Even a plain booth wall can quickly draw visual interest with some well-designed banners or decals.
Other company owners take more of an all-in-one approach to using a rental exhibit. Pop-up display rental exhibits are some of the most economical choices. They can typically be rented for about 50% of the purchase price. Some rental companies for trade shows even have the option for business owners to later purchase the pop-ups if they like them enough, with the 50% rental fee already applied to the total price.
Usually the biggest part of any trade show exhibit budget is the cost of graphics to be added to a booth wall, a tabletop display, or any other chosen area of a rental exhibit. Graphics are what grab viewers' attention the most, and the quality of the artwork can often make or break trade show exhibits. These often incorporate a company's logo into other dynamic designs and can be silk screen printed for a high-end look.
Choosing an Exhibit Rental Company
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